E-Commerce and Its Challenges in India

Abstract

Electronic commerce is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a exemplar shift. It is a ``disruptive" innovation that changes the traditional way of doing business. It shows incredible business growth in our country. Increasing internet users have added to its growth. Ecommerce has helped online travel industry in many ways and added a new sales avenue through online retail industry in our country. Due to the attractiveness of e-commerce there is a wonderful increase exchange of goods and services both at regional and worldwide level. Today, e-commerce has developed into a gigantic industry. This paper is outcome of a review of various research studies carried out on E-commerce. The present study has been undertaken to analyze & examine the challenges & opportunities of e-commerce in India.