Cloud Computing In Retail Organization

Navya Somesh, Thyagaraja Murthy


Cloud computing is a novel approach which is practicing by many industries in the world, specifically the small and medium scale industries. It has become a talk of the town in computing industry and in business. Its gaining popularity can provide a lot of opportunities for the retailing industry to improve their business. This paper discusses the concept of cloud computing and its importance in retailing industry. Application of cloud computing in retail sector and comparison between traditional retailing and cloud computing retailing are also discussed. Both small and large retailers may be benefited by using cloud computing in cutting costs, segmenting, targeting and positioning the products in the market, and build and maintain relationships with customers in lesser time.  

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