Impact of Product attributes on Competitive Advantages in the bottled water industry in Ghana

Edward Markwei Martey, Bernice KorkorNartey Gligah

Abstract


Thepurpose of this study is to examine and predict the impact of product attributes on competitive advantages in the bottled water industry in Ghana. The main objective is to investigate the association between constructs of product attribute with competitive advantage.

Keywords


Product attributes; Competitive Advantage; Bottled water industry

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Copyright (c) 2014 Edward Markwei Martey, Bernice KorkorNartey Gligah

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