Role of Geographical Information System (Gis) in Determining Locations

Abstract

Modern Commerce, advanced technologies and infrastructure stimulates business expansions. India being an emerging market finds its continuous expansion exhibiting the growth registered every year. This phenomenon of expansion in retail business is in the verge of sustenance as observed by the rapidly increasing number of Malls all over metros of India. The study serves as a basis for creating awareness about the GIS technology and theoretically exploring about the opportunity to explore competitive and sustainable advantage and also tries to answer some of the needs of the market and tries to cognize the scope of innovative methods like GIS. It explains how GIS along with classical methods and new advanced tools could be used to foster a new approach of the business acumen in site suitability analysis, customer profiling, exploring future market potential analysis and the emerging trends in the retail sector.