Consumer Perception Toward Skin Care Product of Patanjali Brand:A Study of Rewari District

Abstract

Now-a-days  people are very health conscious and they are  using many herbal and ayurvedic product in daily routine life. The world Health organization estimates 80% population is using ayurvedic product.  Patanjali offers many product which includes health care, skin care, personal care and medicines etc, This study is attempt to know the perception of consumer and factors affects the consumer while purchasing the patanjali skin care product irrespective of their age ,gender, income, occupation  , educational qualification and residence. The research design consisted of an exploratory cum descriptive followed by close-ended questionnaire. The present study conducted in  Rewari  District of Haryana.