A Study On The Factors Of Employee Value Proposition (EVP) Of Insurance Companies In Batticaloa District

P. Luckmizankari


The objective of this study was to investigate the factors of Employee Value Proposition (EVP) of Insurance companies in Batticaloa district. EVP is essential package for employee to make them satisfy and attach within the organization. Employee Value Proposition (EVP) is the compensation of reward, work practices, opportunities received by an employee on behalf of their work and it differ that particular organization form any other organization in competitive world. (Hill & Tande, 2006). EVP consists of five factors, namely reward, work, people, opportunity and organization. Attractive EVP can provide plenty of benefits like lower absenteeism, high retention and high motivation to employees and that will lead to higher revenue, higher reputation and high share in market for that organization. However, limited number of focus on EVP of insurance companies in Batticaloa district induces the researcher to conduct this study. Finding of the study shows, there is a high level of EVP is offered by insurance companies. Among the five factors People was highly influenced on EVP and Reward has least influence on EVP when compare to other factors.

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