A Study Of Swot Analysis Of Service Based Franchise

Parwinder Kaur, Amit Kumar, Kajal Chaudhary


SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. The main purpose of this study to find out the strength and weaknesses, threats and opportunities of services based franchise. The primary data for the study have been collected with the help of survey. The secondary data have been collected from the books, journals, research reports, magazines, articles, newspapers and websites.

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