Facebook A Social Networking Website: As A Marketing Tool

Abstract

Social networking websites gained popularity day by day (as a marketing tool). Many businesses also used facebook (a social networking website) as a marketing tool, even social marketing networking is perceived as a huge success. But there has not been much research that examines facebook marketing. This paper is an effort in this direction. This study analyzes benefits and risk associated with facebook marketing, also define some facebook marketing term and giving some ideas to improve facebook advertisement.