Consumer’s Choice as a Function of Consumption Practices for Indigenous Functional Foods

Abstract

Consumption practices of the various functional food products were assessed by the Interviewing consumers with the structured questionnaire. Focus group discussion revealed various function foods commonly consumed in the research locale. There were different griopus of product found to be consumed like namely curries/dhals, sweets, drinks, medicinal foods, Chutneys and others. It appeared that under different circumstances food choices vary and are influenced significantly by consumer’s consumption patterns including socio-economic restrictions. Scenario analysis based on various consumer practices affecting the choice as the most promising food for innovation.