The Study on the Customer Value and Loyalty for E-Shopping

Abstract

Nowaday, consumers always can use the convenience of internet, which provide their to search or purchase products.This study aims to explore the relationships between consumers' value, satisfaction, and loyalty, which through the behavior of consumers' purchase e-product. This study adopt the questionnaire to interview the e-buyer. The results shown that the consumers' value had a significant and positive effect to satisfaction and loyalty, separately. In addition, the satisfaction also had a significant positive effect to loyalty.