Multimedia: Instructional Strategy To Enhance Achievement Of Senior Secondary School Students In Business Studies

Abstract

Business is a dynamic process that brings together technology, natural resources and human initiative in a constantly changing global environment. To understand the framework in which a business operates, a detailed study of the organization and management of business processes is required. Therefore, Business Studies, as a school subject require a multifaceted and rich input to facilitate maximum learning among school students. Conventional method of teaching involves mere text based inputs where student participation is negligible; hence learning comes with a lot of hindrances. As opposed to it, new innovative instructional strategies used by teachers for teaching Business Studies offer avenues for a more comprehensive learning among those innovative strategies, Multimedia is one such strategy which provide rich input rich input by incorporating Text, Audio, Video, Animation and interactive component. In this study an attempt has been made to investigate the effect of

multimedia instructional strategy on achievement of Business Studies at senior secondary level by using pre-test-post-test control group quasi experimental design. Three tools namely performance test of Intelligence by Ahuja (2012), Socio-Economic Status Scale by Kalia and Sahu, (2012) and Achievement test of Business Studies developed by the investigator were used for the collection of data. A random sample of 50 students of class 11^th of Jat.H.M.A.S senior secondary school Rohtak city was taken for this study. The students in control group were taught by traditional method and experimental group were taught by multimedia instructional strategy. The findings of the study indicated that the students of the experimental group showed better performance in business studies on achievement as compared to the students of control group.