A Study of Consumer Perception and Consumer Awareness for Life Insurance Products in Selected Cities of Rohtak Region in Haryana

Abstract

Life Insurance not because you are to die today, but your family to live tomorrow. This study is pioneer study that examines the growing importance of Life Insurance and Consumer Perception towards that. A couple of issues relating to consumer perception and life insurance that have not been examined to such an extent in previous studies are represented here. The overview leads to a currently existing knowledge gap within the life insurance needs and consumer perception in India. This knowledge gap allows constructing this research problem and the purpose of the study. Finding of the present study actually life insurance is for chief earner of the family. Retired person, Student and Housewife don’t contribute financially to the family, as they themselves are dependent. Life insurance preference for them shows lack of knowledge amongst respondents.