Online Marketing: Oppertunities And Threats

Abstract

 In   recent years, online marketing   become one   of the fastest growing technology   that plays a significant role in daily life of human being. Online  marketing is also referred   to as e-marketing, Internet marketing   , web marketing   means using internet for marketing and sell goods and services .It consist of all the activities with the purposes   of attracting    , finding, winning and retaining customers. Scope of online marketing is increasing day by day. The paper starts with defining online marketing and reviewing historical background to utilization of online marketing; different kinds of internet marketing, then, will be shed light upon. The marketing opportunities stem from introduction of this new, virtual space is the next focal point of concentration. The study continues with challenges, such as problems of security, privacy, etc, emerged in the field of marketing from implementation of virtual space produces. Contemplating the solutions to tackle the challenges ahead, we provide the conclusions