An Empirical Study on Perception of Consumers about Soft Drinks in Tamil Nadu with Special Reference to Chennai

Divakar. K, Ch. Bala Nageshwara Rao, B. Neeraja


Perception is the group, identification, and understanding in order to represent and understand the presented information, or the environment. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. The aim of the study is to perception of consumers about soft drinks with the special reference to Chennai. The main objective of the study is to know the consumer perception about Frooti drinks. The research is to analyze the reasons for preferring to drink Frooti. Another aspect of the study isto know how the respondent came to know aware of Frooti drinks. The data collected by the research method through survey questionnaire from the 100 respondents and analyzed for the consumer perception about the soft drinks.

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