The Exploration of the Factors of Temple Figures

Pin-Fenn Chou, Ying-Chun Wang


More and more profit-making institutions that such as businesses, shops, companies; and non-profit organizations such those county and municipal governments units, they will make a figure as mascot that is suitable for the company or the government's characteristics.


    The concept of figure is also applied to the temple, become an endorsement. This aim of study was explore the become temple figure factors to affect tourist and pilgrim to purchase intention. The factor analysis was applied in this study to extraction the important elements for temple figure. Four factors relevance, nostalgia, specialization accepted, and specialization knowledge related factors were results reported. These analysis results can provide the future research in the temple future related issues.




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