An Effective Way Of Handling Integrated Approach Through Customer Relationship Management

Abstract

Customer Relationship Management has become inevitable for the growth and profitability of companies in the current scenario marked by increasing competition, technological advances and authorized customers. CRM practices are adopted to generate better understanding of customer development product, proper targeting, segmentation, campaign management and cost-effective maintenance of long-term and mutually beneficial relationships with customers. Indian companies handling Customer Relationship Management is still in a nascent stage. A very small proportion of their potential has been used.

An integrated approach to CRM includes all departments who have a stake in the customer relationship be involved in the initiatives to further the customer relationship. CRM means obtain a better understanding perceptive of customers and what they desire from the company, as well as its products and services.