A Study on Customer Buying Behaviour of Safety Products

Abstract

The paper titled ‘a study on customer buying behavior of safety products’. The objective is to determine the demographic profile of the customers buying the safety product. To determine the satisfaction level and the factors influencing the customer in buying the safety product. Research design used is descriptive. The sample of size 120 is adopted based on convenience technique. The tools used for the analysis are t-test and percentage analysis. From this study it is found that knowledge of buying product is between intermediary levels there qualification persuades their purchase decisions. The age level between 21-35 is turned as the potential customers. There is a significant difference in the marital status with respect to the satisfaction levelof the customers. The predominant factors influencing the buying behavior are brand, quality of the product and the Occupation. The overall view of the customers on the safety products is satisfactory.