Analysis of Promotional Mix of Insurance Products and Its Importance on the Growth of the Company

Abstract

Marketing strategies become more crucial when they are executed to design, distribute and promote insurance services. The present study is descriptive in nature and takes out significant differences in the promotional strategies adopted by private and public sector insurance companies in India. The study shows noteworthy results and opinions of customers, which can be very useful for designing effective promotional strategies for insurance companies. The study reveals remarkable facts connected with customers‟ perception about promotional tools of both private and public sector companies and also about the most effective tools to promote insurance services. In this paper the Baja-Allianz insurance is considered for detailed study and presented the detailed analysis..