Two-Wheeler Consumer behaviour towards Perceived Quality

Abstract

This original exploratory research study was to examine the impact of Select independent and demographic variables on Perceived Quality. As per ACMA May month data, top four brands, namely Hero, Bajaj, Honda and TVS were selected for study and 600 two-wheeler consumers samples collected, using random sampling, based on the Geographical segmentation of Hyderabad. The data was analysed with descriptive statistics and non-parametric tests, to know the impact of independent variables and demographic variables on Perceived Quality and found no impact, further given various research and managerial implications.