Customer Satisfaction towards Reliance JIO SIM: A Study of Youth of Rewari District

Abstract

Indian telecommunication sector become a highly competitive market after 1990. It is second largest market of the word, the main services provider in this sector are Airtel, Vodafone , Tata DoCoMo, BSNL, Aircel, MTNL, MTS etc. Reliance JIO Infocomm Limited introduces its new scheme Reliance JIO on 5^th Sep. 2016. The main purpose of this research is to know the level of satisfaction about JIO SIM among the user of this service. For this purpose a questionnaire is design and distributed among the150 users of JIO SIM. 100 complete questionnaires were received, the result are interpreted on the basis of these 100 respondents with the help of frequency and chi square test. The main finding are, most of the respondents get information about JIO SIM from advertisement and WOM, the average monthly expenditure on mobile phone is Rs100-300 of female and rural area respondents, whereas, the average monthly expenditure in urban area and male respondents is Rs. 200-400.The level of satisfaction among the users is moderate.