Consumer Behavior towards Awareness of Asian Paint in Sonipat District of Haryana

Abstract

 Paints and colors have remained an integral part, throughout the human existence, and the domain has evolved rapidly over a period. The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level of preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry. The main aim of the paper is to know awareness of Asian paint in Sonipat district of Haryana.