Consumer Behavior towards Satisfaction of Asian Paint in Sonipat District of Haryana

Abstract

India’s paint industry has a bright future because of increase in residential and commercial complex, educational institutions and also because of rise in construction of commercial infrastructure, like shopping malls the demand for paints. Study provides significance of the conducting the customer satisfaction research and how and when to conduct it. Based on the topic, this project analyzes the Customer Satisfaction in Reference to Asian Paints Ltd.in sonipar district of Haryana.  to  know how much the customers are  satisfied after using Asian Paints, are they willing to be a loyal customers or do they prefer other brands.

KEYWORDS: Consumer Satisfaction, Asian Paint, Consumer Behaviour