Awareness and Utilization of Social Media among Students and Employees

Abstract

Social media is influenced to the society in manifold. The social media which keeps the people updated and informed about what is happening around them and the world. Here the researcher aim to study the level of awareness and utilization of social media among students and employees. Sociology is defined as “The science of human society”. In many if not all cases, human roots, organizational skills and the development of society with regard to technology have been key attributes in the field of sociology. Technology introduces advancements and information that plays an important part in helping a society to achieve its objectives. The study used the convenience sampling method. 100 respondents were selected. Out of 100 respondents, 50 respondents are from private institute students and 50 respondents of them from technical employees working in engineering industries. Well designed structured questionnaire method is adopted for collecting necessary data. In order to test the hypotheses, statistical tools such as t-test, correlation and chi-square test are used. Result found that there is a significant difference in the level of awareness and utilization of social media between students and employees. Also there is a significant relationship and association between the socio demographic variables and their level of awareness and utilization. The result concluded that students have high level of awareness and utilization compared to employees. Whereas employees are little aware thus they use of it also limited.