Corporate Social Responsibility: Issue & Challenges Renu Jangra

Abstract

India has a long tradition in the field of Corporate Social Responsibility and industrial welfare has been put to practice since late 1800. The concept of CSR has evolved from being regarded as detrimental to company profitability, to being considered as somehow benefiting the company as a whole, at least in the long run. The 21st century is characterized by unprecedented challenges and opportunities, arising from globalization. Indian business, which is today viewed globally as a responsible component of the ascendancy of India, is poised now to take on a leadership role in the challenges of our times. The objective of study is to know the status of CSR in India and the issues and challenges faced by CSR activities in India. It is recognized all over the world that integrating social, environmental and ethical responsibilities into the governance of businesses ensures their long term success, competitiveness and sustainability. This approach also reaffirms the view that business is an integral part of society, and has a critical and active role to play in the sustenance and improvement of healthy ecosystems.  This also makes business sense as companies with effective CSR, have

image of socially responsible companies, achieve sustainable growth in their operations in the long run and their products and services are preferred by the customers.