Comparative Advertising, Product Disparagement vis-a-vis Trademark Infringement

Abstract

Advertising plays a major role in influencing consumer’s choice. With the growing reach of media and Internet, today’s consumer is well conversant about latest product innovations, features of new products and is keen to explore available choices of goods in the market. With numerous multinational players trying to woo consumers the manufacturers are now aggressively using comparative advertising as a tool to showcase features of their new products to establish that their product is comparatively better than the product of the competitor.