Electronic Marketing: A Brief Description Of The Consumer’s Benefits

Abstract

Innovation in the high-tech sector is contributing a lot in shaping the new generation of modernity. Internet has come to our attention as a key factor in the mix that is changing our lives for better. Internet is so essential to the extent that all marketing principles and strategies had to be reviewed, adapted and applied to the internet environment, and that was the introduction of “Electronic Marketing” as we know it today.

This article is meant to assert the benefits that customers usually get from the use of Electronic Marketing. Many studies have been conducted, on how companies and organizations should apply E-marketing principles to maximize their revenues, gain more customers, build customer relations, increase their brand awareness and loyalty etc. What about the consumer’s side? How does he benefit from this, and at what level he enjoys being part of it?

In this article, we talked largely about the benefits one can get from the use of Electronic Marketing such as, the availability of information, inexistent time constraint, enhancing brand loyalty, easy and cheaper way of shopping, a wide range of products and services to choose from, freedom of the buyer, no geographical barriers, saving time and resources, E-shopping, home delivery, cash on delivery or other payment methods, etc.

The benefits of using electronic marketing are many, but this descriptive article, cite just some of them, according to the literature review, and the writer’s judgment.