Role of E-Commerce in Digital Marketing
Abstract
Marketing is a wide term that refers t different promotional techniques deployed to reach customers via digital technologies. Internet has lead to the birth and evolution of e-commerce. Web based technologies plays a critical role in managing new marketing opportunities. E- Commerce commonly known as electronic communication is the trading or facilitation of trading in products or services using computer networks such as internet. The paper explains how e-commerce helps in explaining new marketing opportunities.
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