Impact of E-Banking Services on Customer Satisfaction: A Study

Abstract

Banking industries offering E-Banking services to exist and strive to become an integral part of the lives of their new and existing customers and therefore always strive harder to keep satisfying their customers through better channels of delivering their offerings services. There are many dimensions  which have an impact on customer satisfaction, those are helps to understanding E-banking services, and their contribution towards Customer satisfaction. The Methodology of the research paper; An exploratory survey method used with the help of a Likert scale based questionnaire was conducted to investigate the impact of E-banking services on customer satisfaction, Convenience sampling was used  and with sample of 417 E- banking customers. The ANOVAs analysis revealed that HO¹ found that there is a significant impact E-Banking services on demographical variable except Occupation, followed with that HO² found that there is a significant impact of E- banking services  dimensions like E-banking services are generally faster than traditional banking, Quality of the E- banking services, Implemented by Best Technology, Reduced time of transactions significant impact on customer satisfaction, remaining determinates are not significant impact on customers  towards giving satisfaction.