Factor Analysis on Attributes Influencing the Purchasing Behaviour of Consumer: A Study on Grocery Products

Abstract

The present study attempts to investigate the influence of factors on consumer purchase behaviour towards grocery products, this study aims to explore the factors  like Factors Of Attributes and Motivational Factors influencing on consumers purchase behaviour towards the purchase of Grocery products.  A structured questionnaire  using 5-point Likert scales were administered to 207 randomly selected consumers with 29 items Collecting data was analysed using principle component using SPSS 20.0. and tools like Percentage analysis, ANOVAs and Factor analysis used. The results of the ANOVAs showed that demographical variables significant different with factors of attributes and motivational factors and results of factor analysis  indicates that, all factors found significant with consumer purchase behaviour.