Comparative Analysis of Private Sector Banks on Basis of Different Types of Account

Abstract

This study has been carried out to find out “comparative study of private sector banks regarding current a\c, saving a\c & fixed deposit”. For this market research of some areas of Twin Cities ie. Ambala City and Ambala Cantt. has been surveyed. The scheme comprises of finding out the market share/sales trend of different financial products of Kotak Mahindra bank in comparison to some other private banks like ICICI Bank, HDFC Bank etc. Sample size of 150 is taken. For the objectives of this whole study hypothesis have been designed for testing with the use of statistical tools like chi-square and software like SPSS.