A Study on Measuring the Services Provided By Un-Organized Logistics Service Providers towards Retail Industries in Trichy

Abstract

This paper investigates the services provided by un-organized logistics service providers towards retail sectors by scales developed according to RATER framework in Trichy, Tamilnadu, India. This activity is part of service industry, whose main feature is that the origin of a service is caused by consumer demand and its recognition – by customer satisfaction. Un-organized logistics service creates a several impact on retailer’s delivery of product to their customers. Logistics service provider`s performance directly and indirectly affect

the retailer`s growth and development. Each and every retailer depends on logistics service providers to make order or to delivery of their product to customers. This study also identifies impact of demographic profile over RATER analysis. This study was conducted in trichy and the research design used for this study is descriptive in nature. Primary data is collected in this study through questionnaire among the retailer sectors.