Cultural norms, beliefs and use of e-commerce among traders in Kampala, Uganda

Abstract

This study set out to establish whether cultural norms and beliefs affect the use of e-commerce among traders in Kampala. A sample of 84 businesses was used in the study. Businesses were clustered and simple random sampling was employed. Cross-sectional survey design was adopted. The findings indicated a positive significant correlation between cultural norms, beliefs and e-commerce use among traders in Kampala.  This led to a conclusion that cultural norms, beliefs and influence e-commerce adoption and use among traders in Kampala. This implies that both cultural norms and beliefs have a direct bearing on adoption of electronic commerce. It is therefore recommended that to promote the use of e-commerce, business people should change their norms and beliefs positively towards use of the internet to enhance their businesses.