Strategic Management: Ensuring Competitive Advantage and Survival in Tourism

Abstract

There has been spectacular boost in volume of tourism at domestic as well as international level. Consumer needs and consumer behavior has been a driving force for up-and-coming varied tourism products. An upsurge of small as well has large scale tourism firms has intensified the competition among products as well as destinations within a country as well as similar ones outside the country. Forecasting and pre-planning are the major tools for meeting the consumer demands. This fierce completion has led to innovations at various levels of the tourism system.A better product increases the market share of the organization ensuring its future viability and steady economic benefits. This paper has discussed the role of strategic management in perceiving customer problems and pre-designing of appropriate solutions; which are then sold as tourism products.