Marketing Efficiency of Senna Medicinal Plants in Thoothukudi District

Abstract

The medicinal plants in India have got an anchor role to play as they offer a wide scope for increasing export earnings which are so vital for improving the country’s economic position. Moreover, the medicinal plants are used for producing life-saving drugs and the gradual diversion in the attention of the masses to Ayurvedic medicines offers a wide scope within the country itself.