Online shopping recent Trends and Development

Abstract

Information technology along with telecommunication technology has evolved as a major invention in today’s era. The role and usage of information technology and telecom tools mainly internet are increasing day by day. In last few decades internet grown up from information sharing tool to significant influential medium. Marketing is also not untouched by this evolution. Now internet has become the integral part of companies marketing plan and strategies. Companies are designing and framing their marketing strategies around internet and other telecommunication tools.  The traditional retailing is changing into online shopping. The online marketers and retailers should know and understand the factors affecting consumers’ buying behavior, they can further develop their marketing strategies to attract and retain customers.