Customer Relationship Management Practices in network service providers at Aranthangi Taluk – An empirical study

Abstract

Network service providers are upgrading the service according to the technological enhancement. In India we have 4G service, which are dependents the service providers and products. Both service and products has to support to utilize this service. This study is important to find the relationship between the sample respondents and CRM practices.  Customer relationship signifies identifying the needs of the customers and stretching out the ways and means to satisfy them. The objectives of the study are (i) to present the socio economic factors of the sample respondents. (ii) to find the relationship between the socio economic factors and CRM practices and (iii) to offer suggestions to the management to improve the CRM practices.  The researcher framed 15 variables to measure the Customer Relationship Management practices which adopted by the companies. Percentage analysis and Correlation used for this study. Percentage analysis used to show the socio economic profile of the sample respondents. Correlation used to find the relationship between the socio economic profile and CRM practices. This study concluded that the CRM practices are understand by the consumers, so that mobile phone users were taken for this study.