A Comprehensive Brand Study in GRB Dairy Food Pvt. Ltd.

Swetha Shivakumar, Dr. Ch. Bala Nageswara

Abstract


GRB Dairy Foods Pvt. Ltd is the leading processing company in India. This paper makes a thorough study of GRB with its awareness, recall value, brand recognition, the position of the brand in the market etc. This study has been made with Percentage analysis, tools (like ANOVA and T-test) and with some strategies. The best decision has been suggested to the company. For Brand Success, GRB must stay updated with the upcoming technology and bring awareness to the people. 


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