Mapping the Road to Academic Passion; Exploring the Factors Influence Students’ Choice of Specialization Area

Abstract

The main purpose of this study are, to identify influence factors on specialization area selection ,to identify highly influence factors on specialization area selection, to identify less influence factors on specialization area selection, to identify influence factors on specialization area selection of campus wise and to identify Gender influence on student specialization area selection. Problem statement is the utmost issue and origin of the research. The developed conceptual framework clearly shows the relationship of the independent factors with the dependent factors course selection. Sample selection is another important step of the research. Using  stratified technique 369 students were selected student from academic year of 2010 to 2016.This 369 sample consist with 140 students from Accounting specialization, 79 students from Finance specialization, 79 students from HRM specialization and 72 students from Marketing specialization. Researcher analyses data using univariate, methods and bivariate methods. Personal factor; academic quality factor and job related factor influence in large extent, nature factors and influenced factor influence in moderate extent to the Specialization Area.