A Study of Brand Awareness and Customer Satisfaction

Abstract

It is true that Brand Awareness is one of the prime objective of Advertising in the modern world of „me too Brands‟. It is this ad mad world full of dream merchants which as created the concept of „jo dikhta hai wohi bikta hai’. Advertising is the communication link between the seller and the buyer. It does not simply provide information about the products and services but is an active attempt to influencing people to action by an overt appeal to reason or emotion. In other words, advertising does not end with the flow of information from the seller to the buyer; it goes further to influence and persuades people to action or belief. Advertising, being an integral part of promotion mix, is a part of the total marketing mix and it influences the sale of the products as do the other variables of the mix.