The stylistic properties of advertisements

Kosimova Fatima Turg`unovna


The language of advertising is characterized by peculiar features that makes it quite distinctive from other types of styles. These characteristics are mainly observed in stylistic, pragmatic and cultural aspects of this language. Various types of stylistic devices as well as figurative language tools are commonly used in advertisements to persuade the consumers to get an action and purchase the product. Frequently applied stylistic devices are defined and exemplified with newspaper and TV advertisements. 

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