“A Study On Challenges Confronted By The Dairy Products Exporters With Special Reference To Coimbatore District”

Abstract

The study was conducted in Coimbatore district with objective of assessing challenges confronted by the dairy product exporters in Coimbatore district. India is the largest producer of milk. For the Indian dairy industry, effort need to be directed to accelerating the pace of application and adoption of modern technologies to improving productivity, and to reducing costs of operations and ensure greater availability of milk and milk products.  To attain this, national development programs need to be dived tailed with state government’s programmers on animal husbandry and dairying, poverty alleviation programmers, R&D strategies, agricultural universities and other developmental agencies.  Globalization remains a key force in driving Indian economy and India’s dairy industry products acknowledge the demands and preferences around the world by consumers. Involvement of intermediaries; lack of bargaining power by the producers and lack of infrastructure facilities for collection, storage, transportation and processing are the major constraints which affects the prices received by producers in milk marketing. The Indian dairy industry needs to focus simultaneously on the four-fold challenge of quality, product development, infrastructure- support development, and global marketing. Governments also have taken steps to encourage the dairy farmers to increase exports and by promoting schemes and subsidy for strengthening the dairy sector industry.