Discussion on the Value of E-billboard Advertising and E-play the Frequency

Pin-Fenn Chou, Ying-Chun Wang

Abstract


The appeal of the e-billboard advertisements is to obtain the benefits of broadcasting at the crossroads. Playing e-advertisements at crossroads can improve consumers' chances of accessing advertising content. Thus, e-advertising is a new way of advertising promotion.


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Copyright (c) 2020 Pin-Fenn Chou, Ying-Chun Wang

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