Employee Engagement-New Trend in HRD
Abstract
Employee engagement has emerged as a critical leadership challenge. Organizations can’t force, beg or buy the type of workforce performance need to succeed today. As legions of business leaders struggle to boost the return on their human capital and flawlessly execute their latest business strategies, it’s no wonder that employee engagement is a top priority. Recognized as a driver of productivity, competitive advantage, customer loyalty and even shareholder return.
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Bates, S. (2004) Getting engaged, HR magazine, 49(2), 44-51
Haid, M & Sims, J. (2009), Employee Engagement: Maximizing Organization Performance
Copyright (c) 2014 Rashmi Billus, Kavleen Bharej
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