A Study of “The Impact of Digital Marketing on Indian Economy”

Sorathiya Jayesh Dhiraj lal, Santanu Kumar Das

Abstract


Digital India is an initiative taken by the present government of India to reduce the dependency of Indian citizens on bureaucratic processes, reduce corruption, and help people to get used to plastic currency. Our government, since the past decade, has tried to shift our economy from paper-based to digital. In doing so, they have started many schemes under Mudra and Startup India initiatives.




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Copyright (c) 2021 Sorathiya Jayesh Dhiraj lal, Santanu Kumar Das

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