Empowering Smart Phone Usage

Abstract

Digitalization has revolutionized every business. Nowadays, Smartphone has dramatically become a part of life tool for people around the world. Especially for young adult, they use their phone to communicate with people, reminding themselves for urgent cases, download songs and games, texting message and so on. Smartphone also provided the benefits that integrated with PDA, which have the capabilities of integrating wireless connections and mobile devices. Brands evolve to keep up with changing demographics, changing spending habits, consumer lifestyles, and various ethnicities becoming more prevalent.. New consumer preferences may influence the existing customer to generate preferences for new products forcing the marketer position the present brand to other market segment. In light of the facts , present study focuses on brand preference of smart phone users in Kollam district.