Content and Location Preferences Documents for Personalized Results

Sheikh Gouse, M.Naga Vara Prasad


Every user has a distinct background and a specific goal when searching for information on the Web. The goal of Web search personalization is to search results for a particular user based on that user’s interests and preferences. Therefore, a new web search personalization approach has been proposed that captures the user's interests and preferences in the form of concepts by mining search results and their click through on the client side. To improve the personalized search, the ontological profile was created which will be very helpful in obtaining most relevant results. In personalized search system, ranking method is used which employs semantic similarity to improve the quality of search results. Architecture and design for implementation of PMSE can be described by using client-server model. In PMSE, client collects and stores locally the click through data or Queries, whereas server different operation such as extraction, training and re-ranking on the click through data. In PMSE, local click through data Provides privacy. By introducing an association rule mining algorithm collect the different travel patterns by original search engine result in each and every query of user from the original personal mobile search engine profile. Association rule learning is used for finding the interesting query travel pattern results from each user query in PMSE search engine. From this query related patterns of the user to identify strong rules discovered in databases using different measures of interestingness.


PMSE; Click through; multiple references; Search engine

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Copyright (c) 2015 Sheikh Gouse, M.Naga Vara Prasad

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