Multi Level Marketing – Problems & Solutions

Bindu Aggarwal, Deepak Kumar

Abstract


Multilevel marketing is gaining importance in the Indian markets and business houses in the Indian markets are taking to the new marketing model in a big way. MLM field grows and its member companies multiply. There are a plethora of opportunities for marketing executives in India who have skills in MLM. But unfortunately, in India a few companies have introduced MLM at a very large scale, by quoting and promising very high returns.

Keywords


MLM, Distributors,MLMer’s

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References


Fitzpatrick Robertl (2004, January),†The Ten Big lies of multi-level marketingâ€, Marketing Mastermind.

Sople VV (2003),†Organization logic – The key success driver in multilevel marketingâ€, Indian journal of marketing, vol xxxiii, No.4.

Dutta Sanjib and Kingi Swapna (2005, July),†Tupperware in Indiaâ€, Marketing Mastermind.

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Cecilia Ong see Kiaw and Earnest (2007,December),’Why Malaysians join and stay on in a multi level marketing companyâ€,The Icfai journal of Service marketing , VOL V, No.4.

Vyas PN Narayana (2005, July),â€Network marketing – an entrepreneurial opportunity with low investmentâ€,Marketing Mastermind.




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Copyright (c) 2014 Bindu Aggarwal, Deepak Kumar

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