Multi Level Marketing – Problems & Solutions

Bindu Aggarwal, Deepak Kumar

Abstract


Multilevel marketing is gaining importance in the Indian markets and business houses in the Indian markets are taking to the new marketing model in a big way. MLM field grows and its member companies multiply. There are a plethora of opportunities for marketing executives in India who have skills in MLM. But unfortunately, in India a few companies have introduced MLM at a very large scale, by quoting and promising very high returns.

Keywords


MLM, Distributors,MLMer’s

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References


Fitzpatrick Robertl (2004, January),” The Ten Big lies of multi-level marketing”, Marketing Mastermind.

Sople VV (2003),” Organization logic – The key success driver in multilevel marketing”, Indian journal of marketing, vol xxxiii, No.4.

Dutta Sanjib and Kingi Swapna (2005, July),” Tupperware in India”, Marketing Mastermind.

Sood smriti, Priyadarshini and Sharma Anita (2004),”Tupperware products – Perception of users in Chandigarh,Indian journal of marketing.

Cecilia Ong see Kiaw and Earnest (2007,December),’Why Malaysians join and stay on in a multi level marketing company”,The Icfai journal of Service marketing , VOL V, No.4.

Vyas PN Narayana (2005, July),”Network marketing – an entrepreneurial opportunity with low investment”,Marketing Mastermind.




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Copyright (c) 2014 Bindu Aggarwal, Deepak Kumar

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