Brand Positioning Through Corporate Social Responsibility

Imran Ali

Abstract


This paper gives an overview about branding through Corporate Social Responsibility . The focus is on social development and addressing social issues as urgently as economic issues. Corporates can build sustainable brand image by emphasizing on social, economic and environmental problems of the society. C

Keywords


Brand Positioning, Corporate Social Responsibility, CSR

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Copyright (c) 2014 Imran Ali

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