Going Beyond Business: A Study of Corporate Social Responsibility in India

Abstract

Corporate Social Responsibility (CSR) is a much discussed topic in present times. Gone are the days when we believed that the only motive of businesses is to make profits and the corporation is responsible only towards its shareholders. The current trend of globalization has made the firms realize that in order to compete effectively in a competitive environment they need clearly defined business practices with the sound focus on public interest and welfare of society at large. CSR refers to the way that businesses are managed to bring about an overall positive impact on the communities, societies and environments in which they operate.